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Franchise Data ObservatoryVietnam Franchise Registry Tracker
The official source is Vietnam's Ministry of Industry and Trade (MOIT) registry. The inbound side has good data; the outbound side does not — and we explain why.
Every figure on this page carries its source, year and confidence level.
Foreign brands into Vietnam
331
Registered foreign franchisors (F&B 159, fashion 44, education 39).
MOIT03/2025 · Medium
New registrations
14 / 2024
Versus 11 new registrations in 2023. Earlier anchors: 262 (Jun 2020), over 170 (2017).
MOIT2024 · Medium
Vietnamese brands abroad — Data gap
7 (2016)
Since 16 Dec 2011, Vietnamese brands franchising abroad no longer register with MOIT, so no official total exists. MOIT figures ever published: 3 (2007), 7 (2016). The commonly cited “22” is not verifiable.

