The Asia go-global corridor

The wave of Asian brands expanding internationally through franchising, led by food & beverage (F&B), using Singapore as a launchpad.

Every figure on this page carries its source, year and confidence level.

China · Korea · Japan → Singapore → Wider ASEAN

6.100+ outlets in Southeast Asia

60+ Chinese F&B brands (Mixue, Luckin, Chagee, Haidilao) as of 31 Dec 2024. Korea's “K-Food Plus” exports reached US$13.03B (2024).

Momentum Works · 2024 · MediumBaker McKenzie · qualitative